We're Micky.
A digital marketing agency built for SMEs who are serious about growth.
Born from frustration with generic marketing.
We started Micky because we kept seeing the same thing — small and medium businesses getting sold cookie-cutter campaigns that looked good in a deck but delivered nothing in the real world.
So we built something different. A lean, senior team that treats every client's budget like it's our own. No account managers passing messages. No juniors running your ads. Just sharp strategists who know how to grow businesses online.
Today we work with SMEs across F&B, fashion, health, e-commerce, and education — helping them compete with bigger brands through smarter strategy and better creative.
Our values.
Results over reports
We measure success by your revenue, not our slide decks. Every decision we make is tied to a number that matters to your business.
Radical transparency
You'll always know exactly where your budget is going and why. No smoke, no mirrors — just clear data and honest conversations.
Speed and iteration
We move fast, test constantly, and double down on what works. The market doesn't wait, and neither do we.
SME-first thinking
We understand the constraints of a growing business. Every strategy we build is designed to scale with you, not just look impressive on paper.
Senior people. No middlemen.
When you work with Micky, you work directly with the people doing the work.
Micky Tan
Founder & Strategy Lead
10+ years in performance marketing across SEA. Built and scaled campaigns for brands from seed stage to Series B.
Sarah Lim
Head of Paid Media
Former regional lead at a top-5 media agency. Specialises in Meta and Google performance campaigns for e-commerce and F&B.
James Ng
Creative Strategist
Bridges the gap between brand and performance. Leads creative testing frameworks that consistently beat control by 40%+.
Want to work with us?
We take on a limited number of clients each quarter to ensure every brand gets our full attention.
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